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A Wild New Adventure Has Appeared: tonies® x Pokémon

A Wild New Adventure Has Appeared: tonies® x Pokémon

At Bluemouth Interactive, we do more than put products on shelves. Today, we're proud to support the arrival of tonies® x Pokémon across Australia and New Zealand, leading the local retail distribution and marketing rollout for this major new collaboration.

From Global Launch to Local Shelves

Working closely with tonies and our retail partners, the Bluemouth team is coordinating product distribution, retail readiness, in-store execution and launch marketing to create one connected campaign across the region.

From product availability and merchandising to retail media, content and consumer awareness, every touchpoint is created in a way to make Pokémon x tonies® easy for famililes to discover.

Choose Your First Partner

The collection launches with four fan favourites: Pikachu, Bulbasaur, Charmander and Squirtle. Each collectible Tonie is packedw ith original stories, Trainer Academy facts and action-filled battles that transport your listeners straight into the world of Pokémon. 

Pre-order now at our major retail partners: JB Hi-Fi & BIG W.

Leading the charge is the Lightning Yellow Toniebox 2 Starter Set, inspired by Pikachu's unmistakable colour and complete with the Pikachu Tonie.

It is a launch packed with nostalgia for parents, imagination for children and a completely new way for families to experience one of the world's most loved entertainment brands.


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